What are cookies?
Cookies are small strings of text that websites visited by a user send to their terminal, where they are stored and then retransmitted to the same sites the next time the same user visits that site. For the purposes here, the cookies are separated into technical and profiling, depending on the function for which they are used, and into first party and third party cookies, depending on the subject that installs them.
Technical cookies are used for the sole purpose of transmitting a communication on an electronic communications network or, as strictly necessary, for sending to the provider of a service of a company the information explicitly requested by the subscriber or user to deliver that service” (see art. 122 paragraph 1 of the Italian privacy code). Cookies can be defined as browsing or session cookies (that guarantee normal browsing and use of the web site), cookie analytics (assimilated with technical cookies where they are used directly by the site operator to collect information, in aggregate form, on the number of users and on how they visit the same site) and functionality cookies (these allow the user to navigating according to a set of criteria, such as language, in order to improve the service provided to the same).
Profiling cookies are used to send advertising messages in line with the preferences expressed by the user in the context of browsing the net.
Taking account of the different subject that installs the cookies on the user’s terminal, depending on whether it involves the same operator of the site that the user is visiting, or the operator of a different site that installs the cookies through the first one, a definition is made of either first-party cookies or third-party cookies.
In order to offer an optimal browsing experience the visited website could make use of all or part of the following own and/or third parties, cookies
Session cookies (local)
It is a technical cookie with a memory function on the user’s decisions made within the website which is erased once the user exits. In an E-commerce website this cookie is also used to store the products added to the cart.
Google Analytics (third-party)
These cookies are used by the site to study and improve its advertising, with remarketing actions, in order to send the user messages in line with their interests. More information, also in relation to the methods through which it is possible to disable these cookies, can be found at the following link: https://support.google.com/adwords/answer/24077857hMt To select/deselect the cookie click here http://www.google.com/settings/ads